Arts Management is changing
At one time, the arts were thought to be a collection of cottage industries. Individual artists created works of art that were best appreciated by the connoisseur or the rich collector. The arts were for the wealthy. Entertainment was for the masses. Now mass markets for the arts have been developed through the cultural industries - film, video and sound recording, broadcasting and publishing. But the key element to the success of all these industries is still the creativity of the artist. That is why Arts Interlink is described as an 'arts-led' consultancy.

Arts Management is continually changing
Through the cultural industries, the arts from many different countries and national cultures can be seen and appreciated throughout the world. This is one of the benefits of globalisation. But some countries have no access to these industries. Smaller voices can be lost in the battle for the airwaves.

All societies contain many points of view. The arts help to express these outlooks and prevent cultural shock from becoming just antagonism. Cultural tourism develops the awareness of different cultures. Because its members have worked in many different countries, Arts Interlink offers a service that is sensitive to cultural differences. Multi-culturalism is a source of artistic and social strength.