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Curriculum Development in the Management of Arts and Culture in Viet Nam within a Market Economy Context
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Arts Management in Viet Nam: Towards a Market Economy. Gerald Lidstone and Tim Doling
Visiting Arts, London ISBN: 1-902349-17-2 Field research commissioned by Vietnamese Ministry of Culture an... | detail > >
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Performing Arts Management: Introduction to Strategic Marketing and Audience Development
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This seminar was originally developed for the British Council by Gerald Lidstone of Arts Interlink and Gerri Morris of Morris Hargreaves McIntyre.
Building larger and more diverse audiences for ... | detail > >
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Aayyaa Circus Project
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A.I. Members, Li Yan, leads the Aayyaa Circus Project. Its aim is to create an innovative circus in London that blends various circus traditions, particularly Chiencese, with poetry and science. Its a... | detail > >
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Business Development - Project Managing Joint Ventures
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The client was a national newspaper publisher. There were two separate projects, both involving project management of the business relationship between the client and the client’s joint venture partne... | detail > >
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Business Development - Targeting Small Businesses
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The client was a national newspaper publisher. The project was the further development of a new business concept targeted at small business readers and involved identifying and negotiating with major ... | detail > >
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Business Review - Audit of Marketing and Enterprise Functions at a Newspaper Group
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The client was a national newspaper publisher. There were two separate projects auditing the marketing and enterprise functions for the chief executive. The areas covered included marketing strategy, ... | detail > >
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Business Review - Magazine Start-up
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The client was a magazine publisher owned by a major media group. The project was a business review against plan of the first year’s results of a major start-up comprising a series of regional consume... | detail > >
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Business Review - Mail Order Business selling Books
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The client was a national newspaper publisher. The project was a business review of the operations of the newspaper publisher’s joint venture partner, which was a mail order company selling books.... | detail > >
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Strategic Planning - Enterprise Businesses within a National Newspaper
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The client was a national newspaper publisher. The project involved the design of both the process and the content for a strategic plan for a series of different enterprise businesses. It went on to r... | detail > >
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