Business Review - Audit of Marketing and Enterprise Functions at a Newspaper Group

Project origins and form: Private Sector The arts and the media: Publishing - Print, Audio, Video, Film Region: Western Europe Location type: Town Place: London, UK The client was a national newspaper publisher. There were two separate projects auditing the marketing and enterprise functions for the chief executive. The areas covered included marketing strategy, organisation, management of subsidiaries, areas of high potential revenue growth and synergy, and areas requiring the development of new capabilities.

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