This book is a collection of essays and papers presented over three years by participants of the Slovak academic links project edited and with chapters by Gerald Lidstone (of Arts Interlink) and Zuzana Ulicianska. Specific areas covered include Arts Marketing for the Slovak National Theatre, Arts and Tourism and Theatre Education. The book includes a paper The Sacred Cow of Culture presented at the pARTicipation section of the Nitra Festival September 1998, this was reviewed in Divalo v medzicase, the leading Slovak theatre journal, December 1998

The project assisted lecturers at VSMU in establishing new courses in Arts Administration. It was initially intended that these should be included within the undergraduate program although there was the potential to develop these courses as an area of post graduate study . The Program drew on the experience of initiating and running similar courses at Goldsmiths’ College, University of London within the BA hons Theatre Arts degree and the MA in Arts Administration and Cultural Policy. The courses were designed to take in the demands within the arts in Slovakia of adapting to a market economy .The main areas covered were: Audience Development-marketing the Arts, Fundraising, Sponsorship and Patronage, Networking, Education and training, Culture and National Identity, Arts and Tourism, Management for Change.