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| Project origins and form: |
Government, Private Sector, Live Arts
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| The arts and the media: |
Performing Arts - Drama, Music, Dance, Mixed Media, Solo Performances
Visual Arts - Architecture, Exhibitions, Museums
Heritage - Historic Sites, Cultural Tourism, Conservation
Publishing - Print, Audio, Video, Film
Broadcasting - Television, Sound Broadcasting, The Internet
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| Region: |
Eastern Asia
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| Location type: |
Town, Out of Town / Countryside, Historic Site
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| Place: |
Hanoi, Vietnam
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| Members and consultants: |
Gerald Lidstone, Michael Hitchcock
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Arts Management in Viet Nam: Towards a Market Economy. Gerald Lidstone and Tim Doling
Visiting Arts, London ISBN: 1-902349-17-2 Field research commissioned by Vietnamese Ministry of Culture and Information as part of five-year research programme funded by the Ford Foundation
Gerald Lidstone of Arts Interlink is the academic advisor to Visiting Arts who have been invited by the Ministry of Culture and Information of the Socialist Republic of Viet Nam to co-ordinate the international components of the project Curriculum Development in the Management of Arts and Culture in Viet Nam within a Market Economy Context, which is funded by the Ford Foundation for four years from 2000. The project is managed by Visiting Arts as the Key Partner.
This four-year project aims to develop integrated curricula for various sectors of arts management in Viet Nam in accordance with the current government policy of socialisation (xa hoi hoa) of arts and culture in three key training areas.
The development of these curricula will help the Vietnamese arts sector to:
- Approach audience development in a professional way, from research to project implementation.
- Develop audiences through the introduction of educational activities, which enhance understanding and enjoyment of the arts amongst the general public and inspire interest and participation in the arts amongst young people.
- Strengthen appreciation of traditional Vietnamese art and culture within Viet Nam, and devise ways of contextualising it so as to enhance understanding amongst international audiences.
- Diversify potential sources of funding through a systematic programme of fundraising.
- Facilitate the establishment of new systems in key areas such as intellectual copyright and laws of contract and liability.
- Through the development of new curricula, encourage educational institutions to set up procedures to review and change courses in order to deal with new developments in cultural and economic policies and circumstances.
- Introduce into the management of the cultural sector mechanisms for monitoring and evaluation, in order to provide information for training institutions and policy makers.
- Develop management practice that will facilitate international co-operation, networking, the initiation of trans-national projects and touring on a worldwide basis.
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