Inter-Cultural (English-French) Company Management

Project origins and form: Private Sector The arts and the media: Training - Arts Management, Inter-cultural Relations, Courses Region: Western Europe Place: Clermont-Ferand, France Members and consultants: David Solomons Culture Shock! Consulting gave courses and seminars in inter-cultural relations to integrate the sales forces of a UK-acquired French manufacturing company. The aim was to achieve a better personal understanding between the French and English-speaking teams and to develop a similar approach towards advertising and marketing, based up a mutual understanding of the different cultures.

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