Marketing Strategy - Digital Television Broadcasting Company

Project origins and form: Private Sector The arts and the media: Broadcasting - Television, Sound Broadcasting, The Internet Region: Western Europe Location type: Town Place: London, UK The client was a digital TV broadcasting company. There were two separate projects involving the preparation of proposals on (1) pricing and packaging to customers in an environment of fierce competition for market penetration and (2) market segmentation and targeting of potential customers using sophisticated databases and specially-commissioned research.

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